Writing Digital Media Content (WDMC)
Boost your marketing abilities with this Writing Digital Media Content course. It will provide you with the knowledge or digital media writing necessary to be in marketing.
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Docnito's 30 Day Course
Ready for a new start? This course includes 55 hours of training and is worth 3 credits. Marketing is one of the best fields to get in to. It is a fast growing and expansive career field as it is needed in every industry. This training course is designed to equip you with the fundamentals needed to write digital media in marketing.
Why Take a Marketing Course?
This program was built to help people get their foot in the door with marketing. Building a foundational knowledge of marketing is a crucial first step in a marketing career.
Why Choose Docnito?
- This is a transferable Pathway Course. Our partner college, the award winning CanScribe College accepts Docnito course credits allowing you to use this course as a transfer credit into the CanScribe Digital and Strategic Marketing Certificate.
- Docnito courses are also asynchronous allowing you to complete the course as fast as you would like and at whatever times you'd like.
- Our courses are 100% online, which means you never have to leave home to attend classes!
About This Course
Learn the Fundamentals in Just 1 Month!
Program Details
WHAT YOU WILL LEARN
Reading online is a very different experience from reading print. Thus, even strong writers need to discover how to tailor their content for the digital environment. This course provides an in-depth look into the often collaborative process of writing and creating compelling copy, including brainstorming, drafting, and editing. Also, from white papers to web videos, students will discover how to create content for various web purposes, while learning how to optimize it and capture the target audience’s attention and maintain it until conversion.
You will learn to:
- Plan, write, and edit content for digital marketing.
- Write for different niches.
- Optimize content.
- Create video scripts and storyboards.
- Promote content.
- Promote content through multiple channels.
Tuition
Check out our tuition page to see how our credits and tuition work.
Requirements
This program follows an open admission policy and does not require specific academic prerequisites. Applicants are expected to possess basic literacy, numeracy, and computer skills sufficient to participate in course activities. Enrollment is finalized upon completion of the application process and payment of applicable fees.
Curriculum
Chapter 1: Writing Principles for Digital Media
Students write copy that facilitates the screen reading process. They also identify target audiences, their needs, and appropriate digital marketing channels.
Chapter 2: Strategic Content Structure
Students outline and structure content with headlines, sub-headlines, body copy, and CTAs.
Chapter 3: Digital Media Writing and Collaboration
Students generate and organize ideas for content using offline and online resources and use the writing process (brainstorming, outlining, drafting, and editing) to create engaging content. Students edit for content and copyedit, optimizing for the customer journey and marketing goals, while using a range of collaborative writing and editing platforms.
Chapter 4: Write for Websites and SEO
Students create and adapt content for webpages and landing pages, ensuring they are search engine optimized. They create infographics that are informative and engaging.
Chapter 5: Write for Online Advertising
Students create and adapt content for PPC ads and landing pages, press releases, and white papers.
Chapter 6: Write for Email Marketing
Students create and adapt content for email marketing, with attention to design and layout. Students create email marketing content with quality subject lines, preheaders, headlines, body copy, and CTAs.
Chapter 7: Write for Web Video and Social Media
Students become familiar with video sharing platforms, including live video, vlogs, video ads, and testimonials. Students create and adapt content for digital marketing across a range of social media channels.
Chapter 8: Cross-channel Continuity
Students outline and explore the benefits of continuity across multiple digital marketing channels.
Supplemental Content
Extension Learning Activities
- Headlines, brainstorming, adapting content, passive and active voice, editing, keywords and keyword tools, guest blogging, landing pages, subject lines, videos, and live streaming.
Course Project
- Content marketing campaign.
Exams and Evaluation
- Midterm exam and chapter reviews.