Principles of Marketing
Boost your marketing abilities with this Principles of Marketing course. It will provide you with a baseline knowledge level to get your marketing career started.
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Docnito's 30 Day Course
Ready for a new start? This course includes 50 hours of training and is worth 3 credits. This training course is designed to equip you with the fundamentals needed begin your career in marketing.
Why Take a Marketing Course?
This program was built to help people get their foot in the door with marketing. Building a foundational knowledge of marketing is a crucial first step in a marketing career.
Why Choose Docnito?
- This is a transferable Pathway Course. Our partner college, the award winning CanScribe College accepts Docnito course credits allowing you to use this course as a transfer credit into the CanScribe Digital and Strategic Marketing Certificate.
- Docnito courses are also asynchronous allowing you to complete the course as fast as you would like and at whatever times you'd like.
- Our courses are 100% online, which means you never have to leave home to attend classes!
About This Course
Learn the Fundamentals in Just 1 Month!
Program Details
WHAT YOU WILL LEARN
The Principles of Marketing course provides students with an up-to-date perspective
on the core foundations of marketing. Through this course, students will explore a
wide range of marketing principles, including buyer personas, value propositions, brand
identity, KPIs, strategy, pricing, revenue modeling, market research, trends, Ps and Cs
and more.
You will learn to:
- Building buyer personas.
- Creating touchpoint maps.
- Writing a brand story.
- Developing a marketing strategy.
- Working with analytics data.
Tuition
Check out our tuition page to see how our credits and tuition work.
Requirements
This program follows an open admission policy and does not require specific academic prerequisites. Applicants are expected to possess basic literacy, numeracy, and computer skills sufficient to participate in course activities. Enrollment is finalized upon completion of the application process and payment of applicable fees.
Curriculum
Chapter 1: Marketing Fundamentals
Students learn the basic principles of marketing, as well as the importance of the marketing mix and marketing environment. Students also explore the ethical issues and responsibilities of marketers.
Chapter 2: Opportunities and Customers
Students explore the tools and strategies that marketers use to build strong connections to their customers. They learn how to create data-driven buyer personas and map the customer’s journey.
Chapter 3: Products and Services
Students learn the importance of products. They learn to distinguish between features and benefits, and explore the product development process and lifecycle.
Chapter 4: Purchase adn Brand Experience
Students explore the importance of brand identity for modern businesses. They learn the elements of brand identity, and consider the tools and strategies that marketers can use to create a strong customer experience.
Chapter 5: Strategies and Planning
Students learn the key elements of a marketing strategy. They learn how to launch and manage campaigns and coordinate their online and offline marketing efforts.
Chapter 6: Price and Value
Students explore the various pricing strategies and revenue models available to businesses. They consider how to build value into a brand and create value through collaboration.
Chapter 7: Growth and Scalability
Students learn how to manage growth with scalable marketing practices. They explore tools and strategies for delegating certain tasks, as well as managing and optimizing their marketing workflows.
Chapter 8: Analytics and Optimization
Students explore the crucial role of big data and analytics in modern marketing practices. They learn how data can be used to optimize campaigns and other marketing efforts.
Supplemental Content
Extension Learning Activities
- Readings, videos, and activities to deepen learning.
Course Project
- Marketing Strategy Development.
Exams and Evaluation
- Midterm and final exam.