Influencer Marketing Fundamentals (IMF)
Boost your marketing abilities with this Influencer Marketing Fundamentals course. It will provide you with a baseline knowledge level to get your marketing career started.
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Docnito's 30 Day Course
Ready for a new start? This course includes 55 hours of training and is worth 3 credits. This training course is designed to equip you with the fundamentals needed begin your career in marketing.
Why Take a Marketing Course?
This program was built to help people get their foot in the door with marketing. Building a foundational knowledge of marketing is a crucial first step in a marketing career.
Why Choose Docnito?
- This is a transferable Pathway Course. Our partner college, the award winning CanScribe College accepts Docnito course credits allowing you to use this course as a transfer credit into the CanScribe Digital and Strategic Marketing Certificate.
- Docnito courses are also asynchronous allowing you to complete the course as fast as you would like and at whatever times you'd like.
- Our courses are 100% online, which means you never have to leave home to attend classes!
About This Course
Learn the Fundamentals in Just 1 Month!
Program Details
WHAT YOU WILL LEARN
Influencer Marketing Fundamentals examines the growing importance of influencer partnerships in digital marketing. Throughout this course, students will explore the role that influencers can play in helping businesses improve their brand recognition and learn how to develop strategies for influencer outreach and partnerships.
You will learn to:
- How to use social listening tools for sentiment analysis.
- How to build ongoing partnerships with a network of influencers.
- How to establish trust with target audiences.
- How to create viral content for a wide range of channels.
Tuition
Check out our tuition page to see how our credits and tuition work.
Requirements
This program follows an open admission policy and does not require specific academic prerequisites. Applicants are expected to possess basic literacy, numeracy, and computer skills sufficient to participate in course activities. Enrollment is finalized upon completion of the application process and payment of applicable fees.
Curriculum
Chapter 1: What is Influencer Marketing?
Students will be introduced to the fundamental concepts of influencer marketing and explore its importance to modern marketing strategies.
Chapter 2: Identifying Influencers
Students will learn how to choose the right influencers for their marketing needs based on target audiences and platforms. Students will also explore key performance indicators that can be used to evaluate the effectiveness of influencers.
Chapter 3: Outreach Strategies
Students will learn how to develop outreach strategies for their marketing efforts. This includes both outreach to influencers as well as customer outreach strategies, as well as best practices for optimizing a brand’s outreach.
Chapter 4: Collaboration and Partnerships
Students will learn the best tools and tactics for collaborating with influencers. They will also explore affiliate marketing, and how to build branded partnerships that maintain a target audience’s trust.
Chapter 5: Content Creation
Students will explore the fundamentals of viral content, and work with tools for content creation in a wide range of mediums.
Chapter 6: Social Monitoring and Social Listening
Students will learn how to utilize social monitoring and social listening tools to learn more about target audiences. They will also explore how social monitoring and social listening can be used to gather competitor intel.
Chapter 7: Social Media Aggregation
Students will learn the benefits and best practices for working with content aggregation tools. They will also learn how these tools can improve a business’s social media presence.
Chapter 8: Law, Ethics, and Analytics
Students will explore the legal and ethical issues related to influencer marketing. They will also examine the important role of analytics and reporting in optimizing influencer marketing campaigns.
Supplemental Content
Extension Learning Activities
- A number of optional activities, readings, and research tasks will be provided throughout the text to help supplement students’ learning.
Course Project
- Project.