Search Engine Optimization Marketing (SEOM)
Boost your marketing abilities with this Search Engine Optimization Marketing course. It will provide you with a baseline knowledge level to get your marketing career started.
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Docnito's 30 Day Course
Ready for a new start? This course includes 55 hours of training and is worth 3 credits. Marketing is one of the best fields to get in to. It is a fast growing and expansive career field as it is needed in every industry. This training course is designed to equip you with the fundamentals of how to utilize the SEO needed to begin your career in marketing.
Why Take a Marketing Course?
This program was built to help people get their foot in the door with marketing. Building a foundational knowledge of marketing is a crucial first step in a marketing career.
Why Choose Docnito?
- This is a transferable Pathway Course. Our partner college, the award winning CanScribe College accepts Docnito course credits allowing you to use this course as a transfer credit into the CanScribe Digital and Strategic Marketing Certificate.
- Docnito courses are also asynchronous allowing you to complete the course as fast as you would like and at whatever times you'd like.
- Our courses are 100% online, which means you never have to leave home to attend classes!
About This Course
Learn the Fundamentals in Just 1 Month!
Program Details
WHAT YOU WILL LEARN
Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what
businesses need to do to get their content in front of their target audience. This course
takes an in depth and broad view on understanding the subject by covering more than
Google and incorporating SEO strategies across multiple platforms and geographic
regions.
You will learn to:
- Build an SEO needs assessment.
- Select and monitor keywords.
- Develop an SEO maintenance checklist.
- Configure and use Google Analytics.
- Write valuable and SEO-friendly content.
- Analyze traffic.
- Establish and monitor backlinks.
Tuition
Check out our tuition page to see how our credits and tuition work.
Requirements
This program follows an open admission policy and does not require specific academic prerequisites. Applicants are expected to possess basic literacy, numeracy, and computer skills sufficient to participate in course activities. Enrollment is finalized upon completion of the application process and payment of applicable fees.
Curriculum
Chapter 1: Intro to SEO
Students write copy that facilitates the screen reading process. They also identify target audiences, their needs, and appropriate digital marketing channels.
Chapter 2: Connecting People to Information
Students cover how Google and other search engines deal with various platforms and social media. We also cover the audience and a needs assessment to identify the correct SEO strategy.
Chapter 3: Keywords and Great Content
Students explore tools and methods for researching and monitoring the success of keyword selections. Students complete an introduction to great content and how search engines treat that content.
Chapter 4: Optimizing Your Site
Students cover URLs, site architecture, and design considerations. They also learn how geographic targeting influences rank.
Chapter 5: On-Page SEO
Students learn how to make sure their site is fast and optimized for the web crawlers including aspects of multimedia, readability and internal links. Students create an SEO checklist during this chapter.
Chapter 6: Off-Page SEO
Covering SEO tactics used off a website, students will cover items such as listings and directories, backlinks and link campaigns. They will explore well-designed landing pages and also learn to avoid black hat and bad techniques that can sabotage SEO efforts.
Chapter 7: Analytics and Maintenance
Students will spend time analyzing organic traffic, ranking and conversions, including common tools for analytics and the importance of ongoing maintenance. Students will also create a maintenance checklist and a reference list of valuable tools for future SEO work.
Supplemental Content
Extension Learning Activities
- Reading, videos, activities, and tools to deepen understanding of SEO techniques.
Course Project
- SEO audit of a website and Built It Zone website optimization.
Exams and Evaluation
- Content marketing and Google Analytics.