Strategic Web Design and e-Commerce
Boost your marketing abilities with this Strategic Web Design and e-Commerce course. It will provide you with the knowledge needed to create and design websites.
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Docnito's 75 Day Course
Ready for a new start? This course includes 135 hours of training and is worth 9 credits. Marketing is one of the best fields to get in to. It is a fast growing and expansive career field as it is needed in every industry. This training course is designed to equip you with the fundamentals needed begin your career in website creation.
Why Take a Marketing Course?
This program was built to help people get their foot in the door with marketing. Building a foundational knowledge of marketing is a crucial first step in a marketing career.
Why Choose Docnito?
- This is a transferable Pathway Course. Our partner college, the award winning CanScribe College accepts Docnito course credits allowing you to use this course as a transfer credit into the CanScribe Digital and Strategic Marketing Certificate.
- Docnito courses are also asynchronous allowing you to complete the course as fast as you would like and at whatever times you'd like.
- Our courses are 100% online, which means you never have to leave home to attend classes!
About This Course
Learn the Fundamentals in Just 2.5 Months!
Program Details
WHAT YOU WILL LEARN
Website designers needs to deliver appealing and effective websites that are viewable on everything from large screens to the smallest phones. Web design is constantly evolving in terms of design, function, and integrations. Students gain an understanding of website planning and design with templates, HTML5 programming, and e-commerce features. They also will be able to use templates and WordPress as they build a fully functional lead generation or e-commerce website that showcases their talent.
You will learn to:
- Use Gant charts.
- Optimize pages using layout and SEO principles.
- Using web design tools.
- Evaluating e-commerce platforms and affiliate programs.
- Integrate shopping carts, social media, and basic CRM into a website.
- Build a templated lead generation website or e-commerce store with products.
- Produce analytics reports.
Tuition
Check out our tuition page to see how our credits and tuition work.
Requirements
This program follows an open admission policy and does not require specific academic prerequisites. Applicants are expected to possess basic literacy, numeracy, and computer skills sufficient to participate in course activities. Enrollment is finalized upon completion of the application process and payment of applicable fees.
Curriculum
Chapter 1: Lay a Strategic Foundation
Students will be introduced to project management basics and the website planning process. Students will learn to factor client and user needs into web design and be able to identify the features of lead generation sites and e-commerce sites. They will evaluate platform options to suit the identified needs and goals of the client and users.
Chapter 2: Build a Lead Generation Site
Students will examine the foundational steps in building a lead generation website and establishing SEO for it. They will become familiar with various business and geographic listings options and how they should be utilized as online marketing tools. Students will be able to integrate social media effectively into their websites.
Chapter 3: Create Effective Content
Students will evaluate different webpage set up formats and be able to lay out pages with content and multimedia. They will be able to identify why content marketing is important and to transmit content marketing messages through various channels. Students will be introduced to graphic design principle and discover how to incorporate graphics, video, and more on a website.
Chapter 4: Enhance Security and Integrations
Students will examine aspects of website security, asset security, and cloud and data security. They will become familiar with CRM, automation and various plug ins.
Chapter 5: Build and e-Commerce Site
Students will explore the fundamentals of e-commerce, whether adding it to a lead generation site or building an e-commerce site from scratch. They will understand the importance of properly integrating accounting and payment processing platforms.
Chapter 6: Explore Other e-Commerce Platform
Students will be able to identify when an e-commerce platform is appropriate for redesign and learn how to use Shopify. They will become familiar with affiliate programs, social media and other off-site channels for expanding e-commerce opportunities.
Chapter 7: Run Analytics and Maintenance
Students will be able to explain the role and value of analytics in web design and maintenance. They will be able to add analytics to a website and produce reports. Students will discover how A/B testing works.
Supplemental Content
Extension Learning Activities
- GoDaddy website building, Search terms, Geographical listings, Social login, Web page design tips, Podcasts, Blog posts, WooCommerce tutorials, and Google Analytics for beginners.
Course Project
- Build a Lead Generation or e-Commerce website.
Exams and Evaluation
- Midterm and final exam.