Pay-Per-Click Advertising (PPCA)
Boost your marketing abilities with this Pay-Per-Click Advertising course. It will provide you with a baseline knowledge level to get your marketing career started.
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Docnito's 30 Day Course
Ready for a new start? This course includes 55 hours of training and is worth 3 credits. Marketing is one of the best fields to get in to. It is a fast growing and expansive career field as it is needed in every industry. This training course is designed to equip you with the fundamentals needed begin your career in marketing.
Why Take a Marketing Course?
This program was built to help people get their foot in the door with marketing. Building a foundational knowledge of marketing is a crucial first step in a marketing career.
Why Choose Docnito?
- This is a transferable Pathway Course. Our partner college, the award winning CanScribe College accepts Docnito course credits allowing you to use this course as a transfer credit into the CanScribe Digital and Strategic Marketing Certificate.
- Docnito courses are also asynchronous allowing you to complete the course as fast as you would like and at whatever times you'd like.
- Our courses are 100% online, which means you never have to leave home to attend classes!
About This Course
Learn the Fundamentals in Just 1 Month!
Program Details
WHAT YOU WILL LEARN
This textbook provides students with the in-depth knowledge and practical skills needed to develop and maintain a PPCA campaign. Through this course, students will learn how to identify their target audience, research keywords, choose a platform, and develop a landing page for PPC advertisements. They will work with several tools to collect and interpret a wide range of data. They will also learn how this data can be used to optimize various aspects of their campaigns.
You will learn to:
- Researching keywords with Google Keyword Planner.
- Capturing and interpreting webpage data with Google Analytics.
- Developing landing pages with WordPress.
- Developing search ads with Google Ads.
- Developing paid social ads with Facebook ads.
Tuition
Check out our tuition page to see how our credits and tuition work.
Requirements
This program follows an open admission policy and does not require specific academic prerequisites. Applicants are expected to possess basic literacy, numeracy, and computer skills sufficient to participate in course activities. Enrollment is finalized upon completion of the application process and payment of applicable fees.
Curriculum
Chapter 1: Introduction to PPCA
Students will learn the history of pay-per-click advertising and how it differs from other forms of digital marketing. They will also find and analyze examples of PPCA advertisements online, and discuss the basic elements of the PPCA campaign and how they work together.
Chapter 2: The Audience
Students will learn how to identify and connect with the target audience of a PPCA campaign and develop a PPCA strategy based on the needs of their audience.
Chapter 3: Keywords and Ad Groups
Students will learn how keywords and ad groups are used in the context of PPCA campaigns. They will also use Google Keyword Planner to research and evaluate keywords.
Chapter 4: Platforms
Students will discuss the major platforms for PPCA and paid social, including Google, Facebook, and TikTok. They will develop their own search ad on Google Ads.
Chapter 5: The Landing Page
Students will learn the role that landing pages play in the PPCA campaign. They will identify the basic elements of a compelling landing page and develop their own landing page using WordPress.
Chapter 6: Programmatic Advertising and Campaign Management
Students will learn the mechanics and potential of programmatic advertising. They will discuss several strategies for PPCA campaign management and budgeting campaigns. They will also identify black hat tactics and understand the importance of avoiding them.
Chapter 7: Analytics and Maintenance
Students will learn how to interpret and use analytics to optimize their campaigns. They will work with Google Analytics to generate custom reports.
Supplemental Content
Extension Learning Activities
- Students will discuss the major platforms for PPCA and paid social, including Google, Facebook, and TikTok. They will develop their own search ad on Google ads.
Course Project
- PPCA Campaign Development.
Exams and Evaluation
- Midterm.