Artificial Intelligence Marketing
Boost your marketing abilities with this Artificial Intelligence Marketing course. It will provide you with a baseline knowledge level to get your marketing career started.
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Docnito's 30 Day Course
Ready for a new start? This course includes 55 hours of training and is worth 3 credits. This training course is designed to equip you with the fundamentals needed begin your career in marketing.
Why Take a Marketing Course?
This program was built to help people get their foot in the door with marketing. Building a foundational knowledge of marketing is a crucial first step in a marketing career.
Why Choose Docnito?
- This is a transferable Pathway Course. Our partner college, the award winning CanScribe College accepts Docnito course credits allowing you to use this course as a transfer credit into the CanScribe Digital and Strategic Marketing Certificate.
- Docnito courses are also asynchronous allowing you to complete the course as fast as you would like and at whatever times you'd like.
- Our courses are 100% online, which means you never have to leave home to attend classes!
About This Course
Learn the Fundamentals in Just 1 Month!
Program Details
WHAT YOU WILL LEARN
This course provides students with a practical and accessible introduction to artificial intelligence technologies and their application in the field of marketing. Throughout this course, students will explore strategies and tactics for using AI to create content, manage and optimized personalized campaigns, generate predictive analytics, and more.
You will learn to:
- Generating predictive analytics.
- Audience segmentation.
- AI social media management.
- Machine learning.
Tuition
Check out our tuition page to see how our credits and tuition work.
Requirements
This program follows an open admission policy and does not require specific academic prerequisites. Applicants are expected to possess basic literacy, numeracy, and computer skills sufficient to participate in course activities. Enrollment is finalized upon completion of the application process and payment of applicable fees.
Curriculum
Chapter 1: Artificial Intelligence Fundamentals
students will explore the history of artificial intelligence technologies and consider the risks and benefits that AI introduces for marketers and businesses.
Chapter 2: Key Concepts in AI
students will explore key concepts such as algorithms, machine learning, and natural language processing. They will also learn the best practices for prompt engineering.
Chapter 3: Audiences and Targeting
students will consider how AI can be used to reach customers at different stages of the customer journey. They will also learn the best practices for segmentation and targeting in both B2B and B2C contexts.
Chapter 4: AI Content Creation
students will explore how AI tools can be integrated into various content creation workflows. they will also consider the legal and ethical concerns raised by AI content creation.
Chapter 5: AI SEO
students will learn how AI can be integrated into SEO practices and consider how web content can be optimized for answer engines.
Chapter 6: Social AI
students will explore the best tools and practices for social listening. They will also consider the risks and benefits of sentiment analysis.
Chapter 7: Advanced Personalization
students will explore advanced personalization tools like programmatic media buying and automated email campaigns. They will also consider how AI can be implemented to improve customer experience across a range of touchpoints.
Chapter 8: Big Data Analytics
students will learn the fundamentals of big data and its role in marketing. They will also explore the best practices for safe and secure data management.
Supplemental Content
Extension Learning Activities
- Additional readings, research activities, and discussion opportunities are provided throughout the text to enhance students understanding.
Course Project
- AI personalization campaign project.