Social Media Marketing Strategies (SMMS)
Social media has become one of the most effective marketing tools in this modern era. Learning how to use it to your advantage is crucial to being successful in marketing.
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Docnito's 30 Day Course
Ready for a new start? This course includes 55 hours of training and is worth 3 credits. Marketing is one of the best fields to get in to. It is a fast growing and expansive career field as it is needed in every industry. This training course is designed to equip you with the fundamentals needed begin your career in marketing.
Why Take a Marketing Course?
This program was built to help people get their foot in the door with marketing. A career in marketing can be one of the most rewarding and flexible career paths you can take.
Why Choose Docnito?
- This is a transferable Pathway Course. Our partner college, the award winning CanScribe College accepts Docnito course credits allowing you to use this course as a transfer credit into the CanScribe Digital and Strategic Marketing Certificate.
- Docnito courses are also asynchronous allowing you to complete the course as fast as you would like and at whatever times you'd like.
- Our courses are 100% online, which means you never have to leave home to attend classes!
About This Course
Learn the Fundamentals in Just 1 Month!
Program Details
WHAT YOU WILL LEARN
Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course. We take the most popular social media platforms and examine how businesses can best use them to reach customers.
You will learn to:
- Understand the use of analytics.
- Use Facebook, TikTok, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest for marketing.
- Select Social media channels to maximize exposure.
- Respond to customer complaints on social media.
Tuition
Check out our tuition page to see how our credits and tuition work.
Requirements
This program follows an open admission policy and does not require specific academic prerequisites. Applicants are expected to possess basic literacy, numeracy, and computer skills sufficient to participate in course activities. Enrollment is finalized upon completion of the application process and payment of applicable fees.
Curriculum
Chapter 1: Social Media Marketing Fundamentals
Students will develop an understanding of goal setting, buyer personas, platform selection, and best practices. Students will build a foundation of social media strategies.
Chapter 2: Facebook Marketing Strategies
Students will explore the fundamentals of Facebook marketing. They will learn strategies and tools for developing paid and organic campaigns on Facebook.
Chapter 3: YouTube Marketing Strategies
Students will explore the fundamentals of YouTube marketing. They will learn strategies and tools for developing paid and organic campaigns on YouTube.
Chapter 4: Instagram Marketing Strategies
Students will explore the fundamentals of Instagram marketing. They will learn strategies and tools for developing paid and organic campaigns on Instagram.
Chapter 5: TikTok Marketing Strategies
Students will explore the fundamentals of TikTok marketing. They will learn strategies and tools for developing paid and organic campaigns on TikTok.
Chapter 6: Twitter Marketing Strategies
Students will explore the fundamentals of Twitter marketing. They will learn strategies and tools for developing paid and organic campaigns on Twitter.
Chapter 7: Influencers and Additional Channels
Students will explore how to match social media channels to campaign needs, including Yelp, LinkedIn, and Pinterest. Students will also learn about influencer marketing.
Chapter 8: Social Media Management
Students will explore how to manage a brand across social media, with attention to budgets, optimization, reporting, and ethics.
Supplemental Content
Extension Learning Activities
- Students can complete interactive activities to gain hands-on experience with key platforms and deepen their understanding of core course concepts.
Course Project
- Develop a marketing campaign for TikTok
Exams and Evaluation
- Midterm exam, chapter reviews and final exam.