Digital Marketing Fundamentals
Boost your marketing abilities with this Digital Marketing Fundamentals course. It will provide you with a baseline knowledge level to get your marketing career started.
Docnito's 55 hour Course
Ready for a new start? Marketing is one of the best fields to get in to. It is a fast growing and expansive career field as it is needed in every industry. This training course is designed to equip you with the fundamentals needed begin your career in marketing.
Why Take a Marketing Course?
This program was built to help people get their foot in the door with marketing. Building a foundational knowledge of marketing is a crucial first step in a marketing career.
Why Choose Docnito?
- This is a transferable Pathway Course. Our partner college, the award winning CanScribe College accepts Docnito course credits allowing you to use this course as a transfer credit into the CanScribe Digital and Strategic Marketing Certificate.
- Docnito courses are also asynchronous allowing you to complete the course as fast as you would like and at whatever times you'd like.
- Our courses are 100% online, which means you never have to leave home to attend classes!
About This Course
Learn the Fundamentals in Just 1 Month!
Program Details
WHAT YOU WILL LEARN
Digital marketing has become the primary channel for businesses large and small to
communicate with prospective customers. Digital Marketing Fundamentals lays the
groundwork for students to understand how online and offline marketing methods
work together to deliver results. Students will learn the terms and concepts used in the
industry and how they are applied in practical situations. You will learn to:
- Describe common purposes for various digital marketing channels.
- Identify audience and the impact of different marketing channels online and offline.
- Set S.M.A.R.T. Goals.
- Research and register strategic domain and names.
- Access and utilize analytics platforms, including Google Analytics, CRM platforms, and email marketing platforms.
- Effectively use vocabulary to write, copy, and edit powerful web copy.
- Use email marketing platforms to write effective emails and manage email lists.
Tuition
| Administration: | $150.00 |
| Textbook Fee: | $150.00 |
| Tuition Fee: | $999.00 |
| Total: | $1299.00 |
Requirements
This program follows an open admission policy and does not require specific academic prerequisites. Applicants are expected to possess basic literacy, numeracy, and computer skills sufficient to participate in course activities. Enrollment is finalized upon completion of the application process and payment of applicable fees.
Curriculum
Chapter 1: The Importance of the Brand
Students will become familiar with the key components of brand identity, how to create a unique selling proposition (USP), and why a USP is so important.
Chapter 2: Audience and Reach
Students will examine audience demographics and how there are different kinds of reach for different kinds of audiences. Students will compare and contrast online and offline marketing.
Chapter 3: Goals and Analytics
Students will examine the importance of goals and how to set S.M.A.R.T goals. Students will be introduced to CRM and analytics.
Chapter 4: Domain Names
Students will learn about choosing memorable domain names for domain marketing, as well as the challenge and strategy behind URLs.
Chapter 5: Keyword Research
Students will write engaging web copy, including the use of keywords. Students will learn how keywords apply to Search Engine Optimization (SEO) and Pay Per Click (PPC).
Chapter 6: Online Marketing
Students will be able to distinguish between various social media channels, and how they are utilized for marketing purposes. Students will be able to compare and contrast permission and interruption marketing.
Chapter 7: Email Marketing
Students will become familiar with the email marketing composition process and the management of and privacy required for email lists. Students will examine analytics and
metrics integral to email marketing platforms.
Chapter 8: Budgeting
Students will be able to differentiate between budgeting objectives and realities. Students will gain an understanding of the key categories of a marketing budget.
Supplemental Content
Extension Learning Activities
- Readings, videos, and activities to deepen learning about brand, audience, social media, email marketing, and more.
Course Project
- Create brand style guide.
Exams and Evaluation
- Midterm exam, chapter reviews.