PR Strategy and Communication (PRSC)
Boost your marketing abilities with this PR Strategy and Communication (PRSC) course. It will provide you with a baseline knowledge level to get your marketing career started.
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Docnito's 30 Day Course
Ready for a new start? This course includes 55 hours of training and is worth 3 credits. This training course is designed to equip you with the fundamentals needed begin your career in marketing.
Why Take a Marketing Course?
This program was built to help people get their foot in the door with marketing. Building a foundational knowledge of marketing is a crucial first step in a marketing career.
Why Choose Docnito?
- This is a transferable Pathway Course. Our partner college, the award winning CanScribe College accepts Docnito course credits allowing you to use this course as a transfer credit into the CanScribe Digital and Strategic Marketing Certificate.
- Docnito courses are also asynchronous allowing you to complete the course as fast as you would like and at whatever times you'd like.
- Our courses are 100% online, which means you never have to leave home to attend classes!
About This Course
Learn the Fundamentals in Just 1 Month!
Program Details
WHAT YOU WILL LEARN
The PR Strategy & Communication course provides students with a modern
perspective on the field of PR and Communications. Through this course, students will
learn to develop and execute effective PR strategies, and explore tactics for media
relations, crisis management, and corperate social responsibility. Students will also
consider the legal and ethical dimensions of PR.
You will learn to:
- Developing strategic communication plans.
- Building relationships with journalists and media outlets.
- Planning and managing PR crisis responses.
- Identifying and assessing potential PR issues.
- Managing and measuring brand reputation.
Tuition
Check out our tuition page to see how our credits and tuition work.
Requirements
This program follows an open admission policy and does not require specific academic prerequisites. Applicants are expected to possess basic literacy, numeracy, and computer skills sufficient to participate in course activities. Enrollment is finalized upon completion of the application process and payment of applicable fees.
Curriculum
Chapter 1: Marketing Fundamentals
Students will learn the basic concepts and principles of public relations and consider the importance of the field for businesses.
Chapter 2: Opportunities and Customers
students will summarize the ethical and legal dimensions of PR and communications, including digital environments. They will also apply ethical principles to PR practices, including social media.
Chapter 3: Products and Services
students will compare a wide range of media channels and outlets for effective communication and select platforms for strategic and effective PR programs.
Chapter 4: Purchase and Brand Experience
students will define and identify members of publics and identify strategies that are likely effective with different types of publics.
Chapter 5: Strategies and Planning
students will describe and apply research methods and target audience analysis. Tey will aslo develop strategic public relations program plans.
Chapter 6: Price and Value
students will summarize tactics and ways to measure them, evaluate effectiveness of PR programs and describe how PR program evaluation influences future program design.
Chapter 7: Growth and Scalability
students will list principles and tactics for crisis communications and describe the importance of issues management. They will also identify, assess, and plan for potential issues.
Chapter 8: Analytics and Optimization
students will describe the fundamentals of reputation management and compare tactics for measuring and managing reputation both online and offline.
Supplemental Content
Extension Learning Activities
- Additional readings, research activities, and discussion opportunities are provided throughout the text to enhance students understanding.
Course Project
- PR Strategy Development Project.