CRM Marketing Automation (CRMMA)
Boost your marketing abilities with this CRM Marketing Automation course. It will provide you with a baseline knowledge level to get your marketing career started.
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Docnito's 30 Day Course
Ready for a new start? This course includes 55 hours of training and is worth 3 credits. Marketing is one of the best fields to get in to. It is a fast growing and expansive career field as it is needed in every industry. This training course is designed to equip you with the fundamentals needed to create automated CRM marketing campaigns.
Why Take a Marketing Course?
This program was built to help people get their foot in the door with marketing. Building a foundational knowledge of marketing is a crucial first step in a marketing career.
Why Choose Docnito?
- This is a transferable Pathway Course. Our partner college, the award winning CanScribe College accepts Docnito course credits allowing you to use this course as a transfer credit into the CanScribe Digital and Strategic Marketing Certificate.
- Docnito courses are also asynchronous allowing you to complete the course as fast as you would like and at whatever times you'd like.
- Our courses are 100% online, which means you never have to leave home to attend classes!
About This Course
Learn the Fundamentals in Just 1 Month!
Program Details
WHAT YOU WILL LEARN
Internet users expect personalization, often in the form of immediate responses and customized experiences. The successful business needs to manage this expectation
across all the constituents of your online community. CRM and marketing automation
make that possible and even seamless across a business’ website, email, and social
media. In this course, digital marketers will learn how to use these technologies responsibly and effectively to increase engaged customer interaction.
You will learn to:
- Configure a marketing automation system.
- Create and use forms to build profiles.
- Design a customer experience.
- Build campaigns and create workflows for website, email, and social media segment lists.
- Integrate social media into a CRM and leverage the data to build following and branding campaigns.
- Read and understand the reporting in CRMs.
- Evaluate CRM and marketing automation tools.
Tuition
Check out our tuition page to see how our credits and tuition work.
Requirements
This program follows an open admission policy and does not require specific academic prerequisites. Applicants are expected to possess basic literacy, numeracy, and computer skills sufficient to participate in course activities. Enrollment is finalized upon completion of the application process and payment of applicable fees.
Curriculum
Chapter 1: What, Why, Which, and Whoa! of CRM Marketing Automation
Students will learn the basic concepts of CRM and how integrating marketing automation benefits businesses. Students will explore different platforms options and cautions to remember when automating.
Chapter 2: Audience
Students will examine the customer journeys for different buyers and personas, learning to deliver the right content for the each audience and the right time.
Chapter 3: Understanding Prospects
Students will learn how to gather data on prospects from forms, website activity analysis, emails, and social media activity. Students will explore the legal responsibilities around user data collection.
Chapter 4: CRM Profile Management
Students will learn how to use prospect data to build and expand profiles. Students will learn to manage profiles with segmenting, tagging, lead scoring and workflows.
Chapter 5: Email Auotmation
Students will learn to customize emails for marketing and campaigns by creating lists and workflows that propel the user to conversion. Students will explore the legal responsibilities around email marketing.
Chapter 6: Website Auotmation
Students will learn how webpages can be personalized and continually improved through progressive profile building. Students will examine features and obligations around cookies, notifications, and terms of service.
Chapter 7: Social Media Automation
Students will learn how to automate social media posts, listening to the audience, and tracking users. Students will learn to build automated social campaigns and workflows.
Chapter 8: Reporting and Analytics
Students will learn to analyze automation performance with email, lead conversion, website, and social media reports.
Supplemental Content
Extension Learning Activities
- Readings, videos, activities, and tools to deepen understanding of SEO techniques.
Course Project
- SEO audit of a website and Build It Zone website optimization.
Exams and Evaluation
- Midterm, final exam.