Digital and Strategic Marketing Certificate
Boost your career with the digital and strategic marketing certificate , designed to teach you real-world skills all from the comfort of your home.
Docnito's 7.5 month Hands on Training
Ready for a new start? Marketing is one of the best fields to get in to. It is a fast growing and expansive career field as it is needed in every industry. This training program from CanScribe is designed to equip you with the real world skills needed to join the workforce right after graduation.
Docnito Partnered with CanScribe
- Our Marketing Certificate is 100% online, which means you never have to leave home to attend classes!
- The program sets you up for entry into mid-level marketing positions immediately after graduation.
- You can find a career working not just as a general marketer! You can work in specific roles such as a digital marketing specialist, social media manager, SEO specialist, CRM and automation coordinator, and more!
- The Marketing Certificate has fast-tracked graduation. Which means you can complete the program even quicker than 7.5 months!
Why Take a Marketing Certificate?
This program was built with the help of industry experts. Demand for digital marketers is soaring and this course can prepare you to help fill that demand by graduating with the tangible skills needed to work right away.
About This Program
Get certified in marketing in just 7.5 months!
Program Details
WHAT YOU WILL LEARN
This program can be completed online, in person, or through a blended option—however you learn best is what we support!
Students enrolled in the Digital and Strategic Marketing Certificate program will develop the following skills:
Build productive study routines, manage time effectively, strengthen communication skills, and apply digital literacy to succeed in an online learning setting.
Understand key marketing fundamentals, ethical considerations, and the strategic importance of marketing across digital and traditional media.
Perform audience research and create detailed buyer personas to guide targeted and effective marketing strategies.
Plan, run, and measure digital marketing campaigns using SEO, PPC advertising, email marketing, and social media tools.
Produce clear, accessible, and persuasive digital content designed specifically for various platforms, formats, and audience groups.
Design and refine websites and landing pages with a focus on user experience, SEO practices, analytics insights, and e-commerce capabilities.
Utilize CRM systems to build marketing automation processes, including audience segmentation, customer journey planning, and automated workflows.
Assess marketing results using Google Analytics and similar reporting tools to understand traffic, conversions, and overall campaign performance.
Apply public relations strategies, crisis communication methods, and reputation management principles in both traditional and digital spaces.
Partner with influencers, create outreach initiatives, and maintain ethical collaborations that reflect brand values and build audience trust.
Combine content, platforms, and data to create integrated, multi-channel marketing strategies.
Use personal financial planning skills—including budgeting, managing credit, investment basics, and setting financial goals—to support long-term personal and career growth.
This Marketing Certificate is fully approved by the Private Training Institutions Regulatory Unit (PTIRU) through the Ministry of Advanced Education and Skills Training.
Tuition
The CanScribe College Digital & Strategic Marketing Course includes all the tools and resources you need to jumpstart your career in Digital & Strategic Marketing. Your tuition even comes with unlimited lifetime graduate support, ensuring you have help long after you complete the program.
The total cost of the program is $6,732.00, with multiple flexible payment plan options available. We also accept Visa, MasterCard, certified cheques, and money orders for your convenience.
| Registration Fee: | $250.00 |
| Testing Fee: | $250.00 |
| Administration: | $250.00 |
| Tuition Fee: | $3995.00 |
| Materials | $597.00 |
| Textbook Fee: | $1390.00 |
| Total: | $6732.00 |
Requirements
TECHNICAL REQUIREMENTS
If you choose to complete the Marketing Certificate on campus, all required equipment and resources are provided for you.
If you complete the Marketing Certificate through distance learning, we recommend using a Windows PC for the best experience. Apple computers can be used, but the Microsoft Office training is taught from a Windows perspective. You must have the full Microsoft Office suite installed on your device.
You will need access to a computer equipped with speakers and Microsoft Office (Outlook, Word, and Excel). An internet connection with at least 15 Mbps download and 10 Mbps upload is recommended.
We also suggest using the most up-to-date version of Firefox or Chrome as your web browser.
ADMISSIONS REQUIREMENTS
Applicants must type a minimum of 30 net words per minute and successfully complete an entry-level grammar assessment. Students must also be at least 19 years old (mature student status) or hold a high school diploma.
ENGLISH REQUIREMENTS
Before being accepted, applicants must meet one of the following English language proficiency criteria:
1. Education
A) Secondary Education
Proof of three (3) years of full-time secondary schooling (Grades 8–12), or two (2) years if completed in Grades 10–12, in an institution where English is the primary language of instruction.
OR
B) Post-Secondary Education
Proof of two (2) years of full-time post-secondary studies completed where English is the primary language of instruction.
2. Assessment
Applicants may also qualify by meeting one of the following recognized test scores:
Duolingo English Test (DET): minimum score of 95
IELTS Academic: minimum overall score of 5.5
TOEFL iBT: minimum overall score of 46
CAEL: minimum overall score of 40
CELPIP: Listening 6, Speaking 6, Reading 5, Writing 5
PTE Academic: minimum score of 43
Cambridge English Qualifications (B2 First/FCE): minimum score of 160 or grade ‘C’
Cambridge Linguaskill: minimum overall B2 level
LANGUAGECERT Academic: minimum overall B2 level
Michigan English Test (MET): minimum overall B2 level
Curriculum
Chapter 1: Student Success Essentials
Students will learn to outline the expectations and responsibilities of an online college learner while using time-management and organizational strategies to effectively plan their coursework. They will explore their own learning preferences and put practical study techniques into action. Students will also develop professional communication skills for interacting with instructors and classmates, gain confidence using essential digital tools for online learning, prepare effectively for assessments, and uphold academic integrity. In addition, they will practice methods for managing stress, maintaining motivation, and fostering a growth mindset. By the end of this unit, each student will create a personalized plan to support long-term success in online learning.
Chapter 2: Personal Financial Planning
Students will strengthen their understanding of personal financial planning and build practical money-management skills. This includes examining the value of money and establishing a solid foundation for improved financial awareness. Learners will explore what credit and credit history are, as well as how they are created, maintained, and used responsibly. They will also evaluate student loans, both during school and after graduation, along with budgeting strategies and repayment management.
Students will gain a clear understanding of the stock market and learn how to apply basic investing principles. They will define key savings tools such as TFSAs (Tax-Free Savings Accounts) and RRSPs (Registered Retirement Savings Plans), including how to set them up and manage them effectively. In addition, learners will be introduced to real estate investment and the role of financial advisors in the industry.
This course equips students with the knowledge to take control of their financial futures, support their career growth, and protect their personal brand.
Chapter 3: Digital Marketing Fundamentals
In this course, students will learn to recognize the core elements of brand identity and articulate the value of a Unique Selling Proposition (USP). They will examine audience demographics, understand different types of marketing reach, and compare the effectiveness of online versus offline marketing methods. Students will define a range of marketing goals, assess their relevance, and apply analytics to measure progress toward those goals.
Learners will build foundational skills in search engine optimization (SEO), pay-per-click (PPC) advertising, and domain marketing. They will practice writing strong website copy and gain an understanding of the full content creation process. Students will also review the role of various social media platforms in marketing and explore the ethical and legal considerations involved in influencer partnerships.
Additionally, students will learn to design email marketing campaigns and analyze key performance indicators. To conclude, they will distinguish between budgeting intentions and practical constraints and learn the essential components of building a marketing budget.
Chapter 4: Social Media Marketing
Students will gain a solid, well-rounded understanding of social media marketing, including how to set clear goals, build buyer personas, choose the right platforms, and apply industry best practices. They will learn to create and manage both paid and organic campaigns across major platforms, such as Facebook, YouTube, Instagram, TikTok, and Twitter, using strategies and tools tailored to each channel.
Learners will also explore how platforms like LinkedIn, Yelp, and Pinterest can support specific campaign objectives, and they will apply effective influencer marketing techniques. In addition, students will develop the skills needed to oversee a brand’s presence across social media, including budgeting, campaign optimization, performance analysis, and maintaining ethical standards.
Chapter 5: Strategic Web Design and e-Commerce
Students will learn to apply core project management principles and follow a structured website planning process to design functional, search-friendly lead generation and e-commerce sites. They will gain an understanding of key web design roles, tools, and skill sets, along with the fundamentals of web publishing and common platform options. Learners will build websites with foundational SEO in place, integrate social media effectively, and use business and geographic listings as part of their marketing strategy.
Students will recognize the importance of content marketing and learn to distribute content across multiple channels, including creating blog posts and social media materials. They will apply basic graphic design concepts and incorporate multimedia elements, such as images and video, into web content. Learners will also explore website, asset, and data security; become familiar with CRM systems; and work with automation tools and plug-ins.
In addition, students will learn how to build or improve e-commerce sites, connect accounting and payment systems, and work with platforms like Shopify. They will also examine affiliate programs and other off-site marketing opportunities. Finally, learners will use analytics to track website performance, generate reports, and conduct A/B testing to refine and enhance web design decisions.
Chapter 6: Writing Digital Media Content
Upon completing this course, students will be able to craft clear, accessible digital copy designed for screen readers and tailored to specific target audiences. They will identify the most effective digital marketing channels and structure content using headlines, sub-headlines, body text, and calls to action (CTAs).
Students will draw on both online and offline research to generate ideas and follow the full writing process, including brainstorming, outlining, drafting, and editing, to produce engaging, results-driven content. They will refine their work for clarity, marketing impact, and collaboration using digital writing and editing tools.
Learners will create and adapt content for a variety of formats, including webpages, landing pages, PPC ads, press releases, white papers, email campaigns, and social media posts, with careful attention to SEO, design, and layout. They will also explore content creation for video platforms, including scripting for vlogs, testimonials, and advertisements. Finally, students will understand the importance of maintaining consistent brand messaging across all digital marketing channels.
Chapter 7: Search Engine Optimization
Students will gain an understanding of the evolution of internet search and how modern search engine optimization (SEO) ranking systems function. They will evaluate the interaction between search engines, websites, and social media platforms, and conduct audience needs assessments to inform SEO strategies.
Learners will research, select, and track keywords, and identify the characteristics of high-performing content from an SEO perspective. They will consider site architecture, URL structure, and geographic targeting when optimizing for search visibility. Students will optimize webpages for web crawlers, addressing multimedia, readability, and internal linking, and will develop an SEO checklist to guide ongoing site improvements.
In addition, students will optimize off-page elements such as backlinks, directories, and landing pages, while recognizing and avoiding unethical “black hat” SEO practices. They will utilize analytics tools to monitor SEO performance, analyze metrics like traffic, rankings, and conversions, and gain an understanding of the various professional roles within the SEO field.
Chapter 8: PR Strategy
Students will develop a clear understanding of the fundamental concepts and principles of public relations (PR) and its significance to business success. They will evaluate ethical and legal considerations in both traditional and digital PR contexts, including applying ethical standards to social media practices. Learners will analyze media content to ensure legal and ethical compliance and become familiar with a variety of media channels and platforms used in strategic PR planning.
Students will identify different types of publics and choose the most effective communication strategies to engage each group. They will apply audience research techniques to guide the creation of strategic PR program plans, including the implementation of measurable tactics. Learners will assess the effectiveness of PR campaigns and understand how evaluation drives continuous program improvement.
Additionally, students will explore crisis communication and issues management, learning how to identify, assess, and plan for potential public challenges. Finally, they will examine the basics of reputation management and understand how influencer marketing can support campaign strategies across both online and offline channels.
Chapter 9: CRM Marketing Automation
Students will gain an understanding of the fundamental concepts of customer relationship management (CRM) and the advantages of integrating marketing automation to drive business success. They will evaluate different platform options and consider key factors for effective automation.
Learners will analyze customer journeys and develop personas to deliver timely, relevant content. They will collect and assess prospect data from forms, emails, website activity, and social media, while ensuring compliance with legal requirements for data collection. Students will manage CRM profiles through segmentation, tagging, scoring, and workflows, and create customized email campaigns using automation tools, adhering to email marketing regulations.
Additionally, students will learn to personalize and enhance websites with automation features, including cookies, notifications, and terms of service. They will also build automated workflows for social media campaigns and use reporting tools to track performance metrics such as lead conversion and user engagement.
Chapter 10: Pay Per Click Advertising
Upon completing this course, students will be able to explain the history and core principles of pay-per-click advertising (PPCA) and distinguish it from other forms of digital marketing. They will analyze real-world PPCA campaigns to identify the key factors that drive success.
Students will research and define target audiences, developing strategies tailored to audience needs. They will use tools such as Google Keyword Planner to select, evaluate, and organize keywords into effective ad groups. Learners will explore major PPCA and paid social platforms and gain hands-on experience creating search ads with Google Ads.
Students will understand the role of landing pages in a PPCA campaign, identify their essential components, and create sample landing pages using WordPress. They will also examine programmatic advertising, budgeting strategies, and ethical considerations, including the avoidance of black hat tactics. Finally, learners will work with Google Analytics to interpret campaign data, generate custom reports, and apply insights to optimize overall performance.
Chapter 11: Influencer Marketing Fundamentals
Students will gain a clear understanding of the core principles of influencer marketing and its role in modern marketing strategies. They will learn to identify appropriate influencers based on target audiences and platforms, and evaluate their effectiveness using key performance indicators (KPIs).
Learners will develop outreach strategies for both influencers and customers, applying best practices to enhance brand engagement. They will explore tools and techniques for influencer collaboration, including affiliate marketing and creating credible, branded partnerships. Students will analyze what makes content go viral and use tools to produce content in various formats.
They will also use social monitoring and listening tools to better understand audiences and gather competitive insights, and examine how content aggregation tools can improve social media performance. Finally, students will recognize legal and ethical considerations in influencer marketing and apply analytics and reporting methods to assess and optimize campaign results.
Chapter 12: Career Readiness
Students will develop a strong professional foundation for success in the Canadian workplace by identifying their personal strengths and setting clear career goals. They will cultivate adaptability and a growth mindset to support lifelong learning and sustainable career growth.
Graduates will gain an understanding of Canadian workplace culture, communication styles, and organizational structures, while building and maintaining a professional online presence to support networking and career advancement. They will also apply essential job search strategies, including writing impactful resumes and cover letters, and preparing for interviews with confidence.
Additionally, students will learn to interpret employment rights and workplace policies in Canada, with attention to social media and privacy considerations. They will demonstrate readiness for remote and hybrid work environments through effective communication, time management, and self-motivation. Altogether, these skills will equip students to thrive in Canada’s dynamic and diverse employment landscape.